Week Nine: Categorical Categorization

Since we are discussing categories, let's take time to figure out in which category you belong...it's ok, this is a safe zone.

A little bit rock 'n roll?

A little bit country...

Are you....

Personally, I'm a little bit country. I nerd out at Staples buying colored highlighters and Post-Its and notebooks with dividers. But when things get crazy (which happens more often than not), I tend to leave the organizing until last and my rock 'n roll side tends to come out. Then I let it build up, forget about it all and rage when I can't find anything. So the moral of the story: it's a GREAT idea to get the organizational foundation in place so when things do get crazy (because they will), the upkeep is easy. That is where categories come into play when blogging about your business. Another bonus, categories are another beacon in the SEO sea to help people locate your content.

Categories I think would be useful to list on LoBue Laser & Eye Medical Center's blog include:

• Eye conditions, such as:
• Astigmatism
• Glaucoma
• Myopia
• Cataracts
• Frames
• Designer frames
• Specials
• Contact Lenses
• Age-based information
• Pediatric Eye Care
• Events
• Philanthropy
• Locations, including:
• Menifee
• Temecula
• Murrieta
• Surgeries:
• LASIK
• Research and News
• Eye Health
• Categories for the individual doctors who would be asked to post, on occasion

I think these categories would help the business grow by allowing new customers who google "eye doctor temecula" to have a greater chance of finding LoBue's offices. In addition, the posts would let the potential new patient have a more personal glimpse into the practice and how Dr. LoBue and his staff care about you and your eye health

Part Two: Comments

I've left my comments on the following blogs:

Sean Phillips
Brian Gilb
Leanna Gill