Review what you have covered in class this semester and the work you have done using the various social media platforms. Which ones integrate best with the type of business you have created? Which have you enjoyed using the most? The enthusiasm or lack there of for a type of media is often shared along with the posts we write. This class gave you an opportunity to experiment with a variety of them. Now you can focus in on what seems the most effective ones to use.
Which work best on a daily use pattern?
Which can you still use effectively on a much less frequent time schedule?
Considering the variables from recent lectures, decide which tools from the semester you would implement in your online marketing strategy. How much time do you think your business should spend on social media marketing and why? In your blog, please explain why you chose the tools you did, and how you might use them to use and test a strategy over the next six months. Plot out a rough draft plan of the next month of content across the sites you’ve chosen, and how you hope they might grow or sustain your business. Be as detailed as possible, including daily or weekly time requirements to meet the goals.
So back to this idea of the toolbox. I like having a set of standard and a set of metric on hand because you never know what you will be working on. Same with marketing. New things come up. New ideas come to the table. How can you use the tools you have to get the results you want?
Over the semester, we learned about a variety of platforms, additional tools, apps, ways to reach and engage and ways to get our business name out there. What tools work best and what set should I keep in my everyday toolbox?
Facebook
It's the obvious choice, I know. But it does everything! It's magical. Ok....well, maybe not magical, but it's pretty darn amazing. I like Twitter; i'm sure it has it's place in the universe. But I clearly do not think in under 140 characters. And I want all of my information in one place. I hate clicking on ambiguous hyperlinks to completely read a thought or to see the rest of the post/article.
Twitter
I know, I just bashed poor Twitter less than one full sentence ago. However, it has its place. And that place is for the "which can you still use effectively on a much less frequent time schedule." Which brings me to...
Scheduling
I'm a planner. I like to have a plan. Quarterly planning is ideal; monthly planning sometimes works best. And when I say monthly planning, I mean a month ahead planning for the next month. Something as simple as a Basic Calendar Template is great to refer to when you actually schedule out your posts.
Time of day is another key factor in the scheduling component. While Facebook doesn't give you the minute by minute breakdown of when your fans are surfing the inter webs, your page demographics can be very telling and a clue to help figure out when inside the when. One study followed 7.446 Android and iOS users ages 18-44 during one week in March, 2013 and came up with some very interesting data:
Knowing your demographics is the key to unlocking the mystery of Social Media Marketing.
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